Eileen Ireland

How Hanna McDonnell Marketing mentored and helped one business improve their LinkedIn to get more connections & easier sales.

At a glance
Challenges
  • Outdated profile
  • Incomplete profile
  • sections
  • Lack of Company Page
  • Inconsistent Plan
Benefits
  • Updated profile
  • Creative Ideas
  • Increased bookings
  • Higher engagement
Eileen Ireland

“Hanna is an incredible teacher of all things LinkedIn. For professionals who are running their own company - no matter the size, I highly recommend contacting Hanna to see how she can help you."

Background

Eileen Ireland of Re :GDPR is using LinkedIn to promote her business and network to find new clients, she enjoys the platform and is successful in getting engagement on posts and in getting clients through the platform. However Eileen knew this could be improved but didn’t know where to start! Over a series of trainings we audited her LinkedIn and planned a strategy going forward.

Testimonial

Hanna is fantastic at what she does. She made everything clear and taught everything in an easy-to-understand but informative and interesting way. Since working with Hanna the simple tweaks, such as adding links to my "about” section have increased my bookings already. Other strategies like giving recommendations and endorsements and carving out time in my week to be accountable with that have really elevated my reach and given me new connections.

Focus areas

Profile

We audited Eileens profile and updated the About me section and made sure to fully utilise the Featured Post section.

Graphics

We improved the graphics across the profile including the banner & profile images.

Company Page

We set up a company page, completed the profile and gave suggestions on content.

Accountability Strategy

An accountability strategy was was put in place to give endorsements and recommendations and to communicate and network on the platform.